Built by a Golfer Who Saw the Gap
Golfport was conceived in Huntsville, Alabama by founder and Chief Executive Officer Micah Johnson. Micah is a golfer who spent years watching two problems exist simultaneously — courses with empty tee times they couldn't fill, and golfers who wanted more variety and better course options than they could procure.
Nearly every day, windows and tee times expire unused. No existing platform had solved both sides of that equation at once. Golfport does. We bridge the gap, building a marketplace where everyone wins.
"We're opening up the game, making it easier for golfers to play courses that once felt out of reach." — Micah Johnson, Founder & Chief Executive Officer
Micah Johnson — Founder & CEO
Matthew Loyed — Co-founder & CTO
To turn the vision into reality, Micah partnered with co-founder and Chief Technology Officer Matthew Loyed. A Software Engineering graduate from Mississippi State University, Matthew leads the technical development and systems architecture of the Golfport platform.
Matthew designs our secure, high-performance network infrastructure. His focus is on building an incredibly simple booking experience for members and automated inventory tools for course managers, ensuring the platform is secure, reliable, and easy to use.
"We're building a seamless, high-performance platform that handles the backend complexities so our members can focus entirely on the fairway." — Matthew Loyed, Co-founder & CTO
The intersection of technology, shifting consumer habits, and interest in golf has created the perfect opportunity.
Golf participation surged post-COVID and remains at generational highs. More young, tech-savvy players are entering the sport than ever before.
The subscription economy is fully mature. Consumers are already primed to pay a simple, predictable monthly fee for convenience, access, and variety.
We are building a dedicated marketplace for golfers and participating courses, utilizing a focused model to connect players with open course tee times.
A strategic rollout plan designed for sustainable, quality-driven growth.
Develop the core platform, secure founding letters of intent, and build our participating course network in Huntsville, AL.
Soft launch the standard membership and private club member add-on in Huntsville, AL with initial course partners.
Expand course partnerships and launch memberships in Birmingham, Nashville, and Atlanta.
Establish partnerships in major golf markets across the United States. Secure corporate benefits offerings and integrate concierge support.
Launch global access across premium courses in the UK, Ireland, Japan, Australia, and beyond on a single universal subscription.
"We built Golfport because we knew the feeling — driving past a private club, knowing the golf inside was extraordinary, and having no way in. Not without knowing the right person. Not without a five-figure initiation fee. That didn't sit right with us. Private golf is one of the greatest experiences in the sport, and it shouldn't be locked behind a single membership at a single club. Golfport changes that. One membership. An entire network of private courses. Access you actually deserve."— Micah Johnson, Founder & Chief Executive Officer Join the Movement
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